ProSight Specialty Insurance

  • Marketing Director

    Job Locations US-NJ-Morristown
    Posted Date 4 weeks ago(3/25/2019 8:58 AM)
    Job ID
    2019-1994
    # of Openings
    1
    Category
    Marketing/Sales
  • Overview

    As a Marketing Director, you will work as part of a team, leading the strategy and execution of ProSight’s marketing initiatives for our niches and business operations. With your deep understanding of marketing best practices, you will build brand awareness to achieve business results through your strategic and hands-on approach of campaigns.

    Responsibilities

    • Conceptualize, develop and share ProSight’s purpose as a value provider to increase our brand awareness for specific niches within our customer segments.
    • Execute our marketing strategy in support of the niches, specifically:
      • Lead end-to-end strategy, partnering with business owners and the marketing team
      • Oversee the content for webpages, advertising, digital and print collateral
      • Manage all marketing campaigns, track and compare metrics to our achievement expectations and share insights to increase results
      • Project manage all tactics in support of partnerships – including contract renewals, multi-channel campaigns (direct email, articles, email, print, online advertising, paid social boosts.) and events
    • Develop and promote new differentiators in support of our customer business needs
    • Utilize analytics to measure ROI for all tactics, including website traffic, email marketing and social media and identify areas of improvement for elevated success
    • Execute our marketing strategy in support ProSight Specialty Insurance Brokerage, specifically:
      • Oversee end-to-end strategy, partnering with business owners and the marketing team
      • Lead the content direction for webpages, advertising, digital and print collateral
      • Manage all affinity marketing campaigns (multi-channel campaigns including: direct email, articles, email, print, online advertising, paid social boosts)
      • Support business development initiatives with collateral and marketing campaigns
      • Establish quantitative and qualitative benchmarks for success
    • Utilize analytics to measure ROI for all tactics, including website traffic, email marketing and social media and identify areas of improvement for elevated success.
    • Niche specific event management
      • Research, plan and lead logistics for a range of events – including tradeshows and private ProSight hosted customer parties
    • Execute all content creation in support of our video distribution in support of our, topics ranging from business operations, value –driven messaging and internal recognition and year-end culture video.
    • Storyboard content for videos aligned with our value campaign – highlighting our customer-centric and partnerships.
    • Build strong networks within ProSight and ProSight Brokerage to deliver initiatives successfully.

    Qualifications

    • Stellar copywriting skills
    • Excellent communication and interpersonal skills
    • Excellent organizational and analytical skills
    • Strong work ethic with grit and passion to work hard
    • Ability to successfully project manage
    • Results oriented with high level of initiative and assertiveness
    • Adaptability and ability to work in a fast-paced, changing environment
    • Ability to influence others and advance shared goals
    • 15+ years’ demonstrated professional experience in creating and executing marketing strategies
    • SEO knowledge a plus
    • College Degree

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