ProSight Specialty Insurance

  • Social Media & Community Manager

    Job Locations US-NJ-Morristown
    Posted Date 3 weeks ago(3/4/2019 1:14 PM)
    Job ID
    2019-1993
    # of Openings
    1
    Category
    Marketing/Sales
  • Overview

    As ProSight’s social media and community manager, you will be the voice of ProSight Specialty Insurance across all social platforms. In support of our marketing strategy, you will play a key role of our messaging. You will be the day-to-day steward of social media responsible for campaign development, activation, and innovation.

    Responsibilities

    • In partnership with our agency – plan, implement and monitor ProSight Specialty Insurance social media strategy across all platforms, including: Twitter, Facebook, LinkedIn, Instagram, YouTube.
    • Collaborate with business partners throughout the organization to create content in support of corporate communications, niches and culture.
    • Consistently increase our following, impressions and engagement as the byproduct of sharing our brand story, and determine how to elevate messaging.
    • Monitor and engage a high level of community engagement with followers, including shares/retweets, likes and comments. Identify opportunities to engage with audience in innovative ways and use existing network to spread our message wider.
    • Create weekly and monthly quantitative and qualitative reports. Utilize these analytics to optimize and measure ROI across all channels.
    • Develop paid social strategy and deploy niche, culture and corporate communication campaigns on social platforms.
    • Stay up to date with technology, tools, social trends, marketing strategies, and industry best practices to help evolve the brand.
    • Research and utilize social media best practices, industry changes, and trends, and be an advocate to management.
    • Collaborate with the creative team for brand consistency, visuals, and tone when creating assets.

    Qualifications

    • Excellent organizational and analytical skills
    • Stellar writer is a must
    • SEO/SEM knowledge a must
    • In-depth knowledge of social media management
    • Experience with sponsored, paid social media initiatives
    • Experience with online monitoring and measurement platforms, including Facebook Insights, Twitter analytics, LinkedIn analytics and Google Analytics and Sprout Social.
    • Motivated to create meaningful and engaging storytelling across all social media networks
    • Effectively communicate with people who may not speak your “language” as a social expert
    • Thrive in a fast-paced environment
    • Ability to manage multiple projects while meeting tight deadlines
    • Knack for identifying social trends.
    • Team player who is able to self-direct.
    • Experience with crisis management a plus.
    • 5 years’ experience in social media is required; insurance industry a plus
    • College Degree in marketing, communications or related field.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed